Krow founder and executive creative director, Nick Hastings chose this ad because…
The Muslim Association of Britain spot touches a nerve because it’s true.
It exposes the prejudices most of us are cursed with by challenging the pictures that a perfectly innocent story creates in our heads.
That makes it a skilful use of radio – after all, the ability to create pictures with words is what’s so attractive about the medium. The downbeat voice works well, too.
Intelligent wit: 1. Shouty vocals: 0. Well done to all involved.
Creative agency Spark44
Copywriter Kristofer Richardson
Creative director Sean Doyle
CCO Brian Fraser
Producer Alex Rofaila
Facility house LEAP
Sound engineer Liam Hawe