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Sweary Science

by Mother London | Cancer Research / Race For Life

Judges comments:

“Punchy, single minded, bang on brand and strategy, fresh, well written and impossible to ignore. An easy decision.” – Justin Tindall, Leo Burnett

Ad Credits:

Client/Brand: Cancer Research / Race For Life
Title: Sweary Science
Agency: Mother London
Art Director: Richard Biggs & Jolyon White
Copywriter: Richard Biggs & Jolyon White
Creative Director: Alexandre Holder, Oli Beale, Thom Whitaker & Danielle Noel
Executive Creative Director: Mark Waites
Mother: Ali Cooper
Strategist: Alice McGinn
Producer: Natasha Bloom