I chose this ad because…
It’s humble and relevant. It understands how I feel as a parent driving on Britain’s dark roads with a precious cargo in the back. There were dafter, louder spots, but this one knew its place in my life and so I welcomed it in.
The “People’s Poet” approach feels right, too. As a writer, it’s tempting to overplay the passion and, before you know it, you’re soaring like a poor man’s Dylan Thomas, giving it “bible-black” when you just need to sell a coffee and apple pie. But this gentle tone of voice is spot-on and – like the food it’s selling – comforts me as I drive down life’s long road. Read more here. Sam Cartmell, creative partner, Ogilvy
Copywriter: Graham Lakeland
Art Director: Richard Robinson
Producer: Adam Furman
Facility House: Factory Studios
Sound Engineer: Dan Beckwith