Previous Winners

Judge Jon Gledstone Executive creative director and partner, Mr President

I chose this ad because…
I always say the idea is king, but, in this instance, it is the writing. Or at least the writing is the queen, and she holds power over the king. And the charismatic prince in this somewhat laborious analogy is the great performance of the VO artists. Basically, the execution for this Byron ad is great. It’s a simple premise: Byron buns are better because they rejected 47 recipes before landing on the “perfectly squishable” 48th bun. And it’s delivered brilliantly by two guys I should probably know, but don’t. Well done to the team that wrote it, presented it, rewrote it, sold it, tweaked it and crafted it to make it sound like it was recorded off the cuff. Lovely stuff.

Ad Credits:

Agency MullenLowe London
Creative Ben Williams
Executive creative director Mark Elwood
Producer Josh Burley
Account director Maurice Pfister
Account manager Holly Wells
Post production Wave Studios Sound
Designer Jack Sedgwick

Aerial Awards