Greg and Sean
Ben Tollett, Executive Creative Director at Adam & Eve/DDB said:
I read a great quote somewhere about how radio grows your imagination, while TV shrinks it. Because radio has no pictures, we have to visualise the story in our heads. This ad does that brilliantly. A public display of affection between two guys causes people to stare – or so we are led to believe, until we discover the real cause.
This ad may be familiar territory for McDonald’s – real life through a humorous filter – but the writing feels really fresh.
It shows the power of a great script, and a super bit of voice casting. No gimmicks. No SFX. And no pictures, except the ones it conjures in my imagination. Sweet. Like McDonald’s hot apple pie.
Agency Leo Burnett
Creatives Graham Lakeland and Richard Robinson
Producer Adam Furman
Facility house Factory
Engineer Dan Beckwith