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Judges comments:

I love this ad because…

Admittedly, we’ve all heard this idea done before – but good radio is about context as much as craft. This played out in the run-up to Christmas and the very nature of its silence would have cut through the “two mince pies for the price of three” crap out there. Communication like this has to talk to both supporter and victim. It has to raise awareness but also allow the message to be overheard so the abused can connect. In that respect, it’s a job well done. But I’m still waiting to hear something from the UK that will rival last year’s (D&AD black Pencil-winning) K9FM. Fuck, I wish I’d done that. Read more here. Vicki Maguire executive creative director, Grey London

Ad Credits:

Title Silence
Client Women’s Aid
Agency WCRS
Creatives Morgan Hinds-Shorland, Tom Madden
Producer Katie Knight
Sound studio Angell Sound
Voiceover Julie Walters

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Aerial Awards