Previous Winners

Judge’s Comments:

“Like all great ads this is beautifully simple and you wonder why it’s not been done before. A woman talks directly but softly to people listening in their cars, asking them to look out for her husband on the busy roads tonight. Added poignancy being that the woman is pregnant. A great use of radio. Amidst the talksport-shouty-bloke-frenzy madness that seems to be infecting our airwaves, a moment of clarity.” – Hugh Todd, Leo Burnett

Ad Credits:

Client/Brand: Transport for London
Title: Wife
Agency: M&C Saatchi
Creative Team: Chris Ross-Kellam
Producer: Ronae Rayson & Simon Blaxland
Facility House: Soho Square Studios
Sound Engineers: Mark Hills and Simon Capes
Voice Artists: Martha Cope & Emma Hignett

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Aerial Awards