Previous Winners

Matt Lever, chief creative officer at BMB chose this ad because…

… great writing, great craft. Loads of lovely little flourishes in the monologue – from the “take it easy, shaky” to the baby who “can’t hold its own head up but still thinks I’m a plonker”. I counted about seven or eight different themes that would’ve been bullet points on a brief to remind you why queuing for a ticket is a raging pain in the arse. This script brings each one to life effortlessly, with evocative language and a pace that races along, without being indecipherable. So, script: big tick. But add to that the craft – the actor’s performance is very good: massive range, from funny asides to befuddlement, to incandescent rage – coupled with the engineer’s full SFX (which only complements, and never detracts from, the voice) – and you’ve got yourself a radio ad that’s entertaining and memorable.

Ad Credits:

Client Natalie Marques, senior brand marketing manager
Brand Trainline
Title ‘Ticket Machine Man’
Agency Bartle Bogle Hegarty London
Creative team Alexa Turnpenney
Creative directors Adrien Raphoz, Grant Codron
Producer Karen Fung
Facility house Grand Central Sound Studios
Sound engineer George Castle
Voice Bruce Mackinnon and Leah Whitaker

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Aerial Awards