Previous Winners

Yomaz

by M&C Saatchi | TFL – The Congestion Charge

Judges comments:

“Sometimes to cut through on radio, you need to step away from the usual barrage of sound effects, celebrity voice overs and ear bending jingles. The TFL congestion charge campaign does this nicely. With “Yomaz” being the best of the bunch. Simple scripts delivered from some of London’s finest shopkeepers. The imperfections are perfect. Plus, they get to plug their businesses courtesy of Boris Johnson’s pocket.” Lee Smith & Nick Bird, Dare

Ad Credits:

Client/Brand: TFL – The Congestion Charge
Title: Yomaz
Agency: M&C Saatchi
Creative Team: David Anderson & Ian Brassett
Art Director: David Anderson & Ian Brassett
Agency Producer: Simon Blaxland
Facility House: Soho Square Studios
Sound Engineer: Adam Smyth
Voice Actor: Blaxland

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Aerial Awards