Previous Winners

Judge’s Comments:

Jeremy Carr, Creative partner, TWBA/ London:
This spot stands out for several reasons. It’s very simple. It stars a talking bat. It makes me smile. I like the way the writers have constructed this ad, like a Mitchell and Webb sketch. They have created something inherently amusing – a Brummie bat moaning about life upside down. It gets funnier when his glasses keep falling off and he can’t read his bedtime book. With its pared-back sound and great bat casting (we don’t often hear Birmingham accents on radio), I can imagine this grabbing attention in the clutter of an ad break. Read more

Ad Credits:

Creative Team: Richard James and Naomi Bishop
Creative Director: Graham Daldry
Voice Actor: Andy Nyman
Producer: Sam Locke
Sound Engineer: Simon Capes
Client: Specsavers

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Aerial Awards