Digitas UK Chief Creative Officer, Emma de la Fosse, chose Specsavers ‘Morse UK’ as this month’s winner because…
…The creatives behind this month’s shortlisted spots all had to grapple with briefs plugging an offer in some form, and these are the hardest type of job to crack – I find them no easier now than when they landed on my cluttered desk as junior copywriter.
To pull something simple and funny out of the bag is to be applauded. Which is why I’d like to give Specsavers a clap as this month’s winner.
The team has worked out a way to extend the overarching TV campaign idea for glasses into radio spots for hearing aids, following a similar kind of format. The ad is silly and funny and raises a giggle. It is a welcome lighter moment in a complicated and angry time when I sometimes just want to stick my fingers in my ears.
Creative agency Specsavers Creative
Creative team Nick Brouard and Lucy Weetman
Producer Katharine Blom
Facility house Soho Square Studios
Sound engineer Simon Capes
Voices Kevin Bishop, Hugh Dennis
Production company Specsavers Creative