Previous Winners

Judge’s Comments:

Laurent Simon and Aidan McClure creative directors, Adam & Eve/DDB:
“Love” is a complicated word but what this ad does well is to take a truth about the way people use their phones while driving and deliver a simple yet convincing argument. If you were driving along while contemplating having a sneaky peak at that sext you received off that random on Tinder, you might think twice. Its strength will be catching people in the act. Good, but not quite as good as “two things at once” written a few years back off the same brief. Now that was love. Read more.

Ad Credits:

Title: Road safety: distraction
Client: Transport for London
Agency: M&C Saatchi
Creatives: Will Bate, Curtis Brittles
Producer: Simon Blaxland
Post-production: Soho Square Studios
Sound engineers: Adam Smyth, Mark Hills
Voiceovers: Alan McKenna, Emma Hignett

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Aerial Awards