Previous Winners

Future Jobs – Perfumer

by DLKW Lowe | Unilever/Persil

Judge’s Comments:

Gerry Human, Ogilvy & Mather London: When you listen to this month’s winner, you might think I’ve chosen a sticker. But hang in there. Although it starts off like a cheesy perfume ad, complete with husky voice and spa-style ambient music, the narrative takes a surprising twist, revealing that it’s actually for Persil (“Dirt is good”). It’s a great example of a well-crafted misdirect – a handy radio technique because, of course, you can’t see what’s coming. The actor’s performance is first-rate. She adds just the right amount of irony to the set-up and delivers the twist perfectly. The spot is well-thought-through and perfectly executed. That’s why it’s a winner for me. Read More

Ad Credits:

Client/Brand: Unilever/Persil
Title: Future Jobs – Perfumer
Agency: DLKW Lowe
Copywriters: Andrew Long & James Millers
Producers: Camille Hanish-Oakes
Facility House: Grand Central
Sound Engineer: Ben Leeves
Voiceover Artists: Vinette Robinson & Abigail Leeves

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Aerial Awards