Previous Winners

Perfectionist

by Grey London | Procter & Gamble/Duracell

Judge’s Comments:

Ben Middleton, Creature: “The “Duracell lasts longer” brief is an incredible one that should win you awards, but I don’t want to take anything away from this execution. A man delivering a brilliantly written, mortifying best man’s speech to a wedding party is able to go on and on and on as he has put Duracell batteries in his microphone. The voiceover casting is natural, with the perfect balance of believability and comic timing. The crowd’s “oohs” and “aahs” are well-timed and the inspired laddish “yes” halfway through made me properly LOL. Well done to the team behind this example of just how good this medium can be.”Read More

Ad Credits:

Client/Brand: Procter & Gamble/Duracell
Title: Perfectionist
Agency: Grey London
Copywriters: Gary McNulty & Paul Moran
Producers: Shaun O’Dwyer & Georgia Tomi
Facility House: Greyworks
Sound Engineers: Liam Conwell & Ade Pressley
Voiceover Artists: Jon Culshaw & Camilla Ashenhurst

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Aerial Awards