Previous Winners

Judge’s Comments:

Richard Denney executive creative director, DLKW Lowe: 
McDonald’s is open 24 hours: what a great brief. I love the gentle sense of humour delivered in this idea and the way it has been crafted. From Beth camped outside her local designer outlet to the random dog barking in the distance, every part of it grabs my attention and makes me use my imagination.
I can picture the story perfectly. And, finally, although the McDonald’s sound mnemonic is recognisable across the land, well done McDonald’s for allowing its brand name to be mentioned only once – and not even at the end. Read More

Ad Credits:

Client/Brand: McDonald’s
Title: Beth’s Hero
Agency: Leo Burnett
Copywriters: Graham Lakeland & Richard Robinson
Producers: Adam Furman
Facility House: Factory Studios
Sound Engineer: Jon Clarke

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Aerial Awards