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Adam & Eve/DDB executive creative director Ben Tollett chose this ad because:

Just when I thought I’d escaped the tinsel-draped, bauble-hung, overcooked, brandy-swimming, elasticatedtrousered, foodie nightmare that is Christmas, along comes this festive radio ad for the nation’s favourite fast-food joint.

The dancing dinosaur toy at the heart of this spot sounds like exactly the kind of annoying Christmas gift I’d want to beat with my shoe until its batteries leak all over the carpet.

But even so, the ad still brought a smile to my face. Fair play to everyone who worked on this Yuletide leftover from Maccy D’s. I’m off to bury my face in a vat of freshly blended veg.

Ad Credits:

Creative agency Leo Burnett London
Creative team Andrew Long, James Millers
Chief creative officer Chaka Sobhani
Creative directors Luke Boggins, Dan McCormack, Pete Hayes
Producer Adam Furman
Sound designer Dan Beckwith
Sound studio Factory Studios

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Aerial Awards