I love this ad because…
I like the way it takes a potshot at all those annoying bits of research that litter the news and magazine programmes every day masquerading as fact. It’s nicely written. It’s intelligent. And it’s funny. Good start.
All three spots in this mini campaign are well-judged and have good bits in them, but this one wins out because it lampoons the fast-talking terms and conditions that mar the end of so many radio ads.
Hang on. What if you hear this on the radio and decide you hate it? That would be ironic. Read more here.
Adam Kean executive creative director, Karmarama
Title The Mondays
Agency Adam & Eve/DDB
Creatives Ben Stilitz, Colin Booth
Producer Mark Hellaby
Sound studio 750mph
Sound editor Mark Hellaby
Voiceover John Craven