Previous Winners

Judge’s Comments:

Al Young, executive creative director, St Luke’s:
Starting your own business and parodying the Major-General’s Song – neither are for the faint-hearted. The graft here has paid off. What’s doubly admirable is the work invested in proper pre-production. Time has been taken to find the right comic voice, to choose the calm foil provided by the second female voiceover. There have been discussions around singing ability – even about exactly how out of tune the piano should be. And you can tell. To all the ladies, gentlemen and major-generals involved, I salute you. Read more

Ad Credits:

Client/Brand: Hiscox Insurance
Title: Perseverance
Agency VCCP
Writers: Katie Welch
Producer: Charlie Falconer
Post-production: Angell Sound
Sound engineer: Nick Angel

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Aerial Awards