M&C Saatchi group chief creative officer, Justin Tindall chooses Heart UK ‘LuvDub’ as this month’s winner of the Aerial Awards because…
…it has been loved. The words are carefully chosen – no doubt the result of many self-imposed rewrites. The voiceover is fresh, modern and intriguing, and perfectly pitched to keep me interested until the end – no doubt the result of trawling through the increasingly overwhelming options.
Meanwhile, the production is considered and reassuringly well crafted – no doubt the result of the team’s refusal to be complicit in our industry’s growing “good enough” culture.
Whoever wrote this ad cared about it. And whatever you do, if you care about it, you do it better.
Creative agency Havas Lynx Group
Creative team Alicia Dews and Gary McNulty
Producer Paul Burke
Sound studio Another Tongue
Engineer Ben Aitken