Harvey Nichols Beauty Lounge 'Car'
Judge: Tom Ewart, founding partner and chief creative officer, The Corner
I still remember my first Aerial Award, during the halcyon days of Abbott Mead Vickers BBDO, for a now defunct mobile brand called BT Cellnet. And I still remember the judge’s comment (can’t remember the judge though, sorry) was something about simplicity. So here we are, 17 years later, and history is repeating itself. “Car” is a beautifully simple little ad for The Harvey Nichols Beauty Lounge. A guy calls the police to report a woman stealing his car from outside his house, only to realise on closer inspection that it’s actually his wife, unrecognisable after her manicure, pedicure and blow-dry. Job done.
Agency Adam & Eve/DDB
Creative team Jessica Morris, Chloe Pope, Emmanuel Saint M’leux, Simon Pearse
Executive creative directors Ben Tollett, Richard Brim
Producer Kreepa Laxman
Engineer Sam Ashwell