Waiting for Aunt Fanny
Judge: Anna Carpen Creative partner at 18 Feet & Rising, chose this ad because…
My whole childhood was spent listening to audiobooks – eight-hour car trips to Scotland, a cassette tape or two before bed. And even at a young age, the narrators were fantastic at building pictures and characters in my mind without having to swap cast to read different lines. So there’s something wonderfully nostalgic about listening to this audiobook-style radio spot for Great Western Railway.
By weaving the product benefits into the narrative, the script builds a clear picture in our minds of cycling in country lanes, discovering caves and unearthing fossils. Poor old Aunt Fanny stuck in her car won’t be able to join the gang! The creatives have clearly had great fun writing this script. It’s pure, it’s simple and it grabs the listener by both ears.
Agency Adam & Eve/DDB
Creative directors Matt Woolner and Steve Wioland
Executive creative director Ben Tollet
Producer Natasha Alderson
Recording studio/post production 750mph
Engineer Andy Humphreys
Narrator/VO Jan Francis