Previous Winners

Judge: Stu Outhwaite, chief creative officer at Creature London

I chose this ad because…

The chairman’s wife and the chairwoman’s husband listen to Radio 4. And right there is the joy of commercial radio.
You can get through all kinds of weird and wonderful stuff. Just like this 30 seconds of silliness. It reeks of a creative team having fun with an already distinctively daft campaign, and a client bold enough to believe in doing things a bit differently.
The additional joy of it is that it really doesn’t need the TV spot to support it – in many ways it’s better without it. I just wish they had scrapped the unnecessary expositional opening and written another verse instead.
In fact, I bet they did… on the day the chairperson’s partner switched over from The Archers omnibus.

Ad Credits:

Client Financial Conduct Authority
Creative agency M&C Saatchi
Creatives Dom Moira and Kieron Roe
Producer Mary Fostiropoulos
Facility house 750 MPH
Sound engineer Jeff Smith

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Aerial Awards