Previous Winners

Judge’s Comments:

Billy Faithfull, WCRS: “The purists will be up in arms. Yes, it’s a radio ad that comes with a case study film. I’ve umm’d and ahh’d about this, asked a room full of creatives and almost started a fight, but I’ve come down on the side of Durex, pun intended. As a mode of transport, the Model T was no great shakes, but it paved the way. This award is for glittery-eyed optimism, that radio could be more than radio, but still (just about) be radio. There’s plenty wrong with it, too much VO on the ‘film’ bit of the radio ad, but it’s brave and different and I wish I’d thought of it.”

Ad Credits:

Client/Brand: Reckitt Benckiser/Durex
Title: Explore
Agency: Havas Worldwide London
Copywriters: Joe Williams & Andy Preston
Producers: Sarah Sharp & Amanda Newall
Technical Architects: Bongani Ndlovu & Jordi Narvinés
Facility House: Angell Sound
Sound Engineer: Dave Robinson, Angell Sound
Production Company: The Love Commercial Production Company
Voice Artist: Kaisa Hammarlund

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Aerial Awards