Previous Winners

EuroMillions 'Rooms'

by Rob Messeter, Mike Crowe and Paul Burke | Abbott Mead Vickers BBDO

Judge: Remco Graham, executive creative director and partner, Now Advertising

“We live in a world of advertising wallpaper. We often pat ourselves on the back for pieces of work that pass people by. Done well, radio is a brilliant medium to interrupt and engage. This month’s winner stood out a mile. It interrupted with its thought and engaged with its scriptwriting; a conversation between a newly minted couple about where he’d left his keys in their huge mansion. She suggests rooms he might have left them in. He replies “no” to her suggestions 11 times. It’s this repetition that really works. Part of a brilliant campaign. Kerching..”

Ad Credits:

Client Camelot (EuroMillions)
Agency Abbott Mead Vickers BBDO
Writer Paul Burke
Creative Partners Rob Messeter, Mike Crowe
Executive Creative Directors Alex Grieve, Adrian Rossi
Producer Paul Goodwin
Recording studio 750mph
Engineer Ben Gulvin

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Aerial Awards