Previous Winners

Butter

by 4Creative | E4 – The Aliens

Judges comments:

We love this ad because…

Well, let’s not get carried away. Love is a big word reserved for things such as our children, Joe Root and an egg-and-bacon bap with lashings of HP Sauce. But there’s certainly a lot to like. The ad, like Channel 4, is disruptive, cheeky and clever (with a nice nod to Orson Welles’ War Of The Worlds radio broadcast). In short, it does the thing that any good trailer should do: it piques our interest. And so, the E4 series The Aliens shall be Sky Plussed and join the hundreds of other series that in some parallel universe we shall find the time to watch. Read more here. Alex Grieve and Adrian Rossi executive creative directors, AMV BBDO

Ad Credits:

Title Butter
Client E4 – The Aliens
Agency 4Creative
Creative director Neil Gorringe
Creatives Richard Biggs, Jolyon White
Producer Rory Maclean
Sound studio Envy
Sound editor Arge
Voiceovers Jon Culshaw, Chanel Cresswell

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Aerial Awards