Previous Winners

Drink

by Orion Media | West Mercia Safer Roads Partnership

Judges comments:

I love this ad because…

I wasn’t crazy about this spot when I first listened to it. But the next day, it was the one I remembered. I still remembered it the day after that and the day after that. There’s something oddly haunting about it: a snippet of memory forcing itself to the surface. It used and subverted the medium more than any of the other contenders. It’s not perfect (I think the end voiceover could be improved) but it is interesting – and interesting is a good place to be. Read morehere. Mark Goodwin creative director, M&C Saatchi

Ad Credits:

Title Drink
Client West Mercia Safer Roads Partnership
Agency Orion Media
Copywriter Simon English
Producer Carl Woods
Sound studio In-house
Production company Orion Productions
Engineer Carl Woods
Voiceovers Katy Maw, Jon Strickland

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Aerial Awards