Previous Winners

Judges comments:

I love this ad because…

It is rare that I’d be happy for a set of ads to interrupt my quest to win a hundred kilos of sausagemeat in the Spurt FM breakfast show’s radio phone-in (with Caz and Benji). But here are some. And “bootcamp”, for Currys PC World, is my favourite – a campaign of three beautifully written, wonderfully paced and fantastically executed ads.

These ads are lovely. With great voice casting. And phrases such as “pints of your dignity”, “weekend Wiggos” and “Full Metal Janet”. I’m not ashamed to admit it: I lolled. Thrice. Thankfully, there wasn’t a fourth ad or I might have mega-lolled. And that would just be undignified. Read more here. Matt Lever creative director,  VCCP

Ad Credits:

Title Bootcamp
Client Currys PC World
Agency Abbott Mead Vickers BBDO
Creative direction Alex Grieve, Adrian Rossi
Creatives Charlotte Adorjan, Michael Jones
Producer Holly Pienaar
Sound studio Jungle
Engineer Chris Turner
Voiceover Matt King

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Aerial Awards