Previous Winners

Judge’s Comments:

Jim Thornton, VCCP: “I’d say it’s nigh on impossible to ignore a chef interrupting the traffic, news, MOR classics and genial banter that is the midweek afternoon show on, say, Palm 105.5FM, by butchering and cooking a live pregnant gorilla. As an ad against the horrific trade in bush meat threatening the world’s remaining gorillas, this idea pretty much nails it. Personally I’d have made much more of the SFX both in variety and hideousness to contrast better with the relaxed style of the chef. But that’s just me being picky. Apart from that, it’s a simple idea well told. Congratulations everyone. “

Ad Credits:

Client/Brand: Born Free
Title: Cookery Show
Agency: WCRS
Copywriters: Katy Hopkins & Steve Hawthorne
Producers: Joe Pawsey & Sarah Barber
Facility House: Factory
Sound Design and Mix: Dan Beckwith – Factory
Audio Creative Director: Anthony Moore – Factory
Audio Producer: Rebecca Bell – Factory

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Aerial Awards