Previous Winners

Judge’s Comments:

Caroline Pay, BBH: “Of this month’s radio ads ‘Cat Choir’ for TENA Men is by far the best … and made me chuckle the most. The whole TENA Men campaign is great, of course, and the film really floated my boat. But what I particularly love about the radio is that while the idea is simple and the execution is gold, above all else I just know that the team behind the ad had a lot of fun making it – you can hear it in the work. And that’s the aim, surely: to make the best radio work out there and have fun along the way, right?”

Ad Credits:

Client/Brand: TENA Men
Title: Cat Choir
Agency: AMV BBDO
Copywriters: Prabs Wignarajah & Jez Tribe
Producer: Jessica Tranfield
Facility House: Wave Studios & Wave Music
Sound Engineer: Aaron Reynolds
Voiceover Artists: Jason Bryden & Daisy Haggard
Composer: Benjamin Price

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Aerial Awards