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Judges comments:

“Powerful, engaging and lovingly crafted. Like all the best radio ads, it makes you listen, then it makes you think. My eldest son is called Alfie and I’m glad I won’t ever have to worry about him writing such a letter.” – Adam Tucker, Leo Burnett

Ad Credits:

Client/Brand: IWM London
Title: Alfie
Agency: Johnny Fearless
Creative Team: Paul Domenet, Steve Smith & Harriet Russell-Vick
Production Company: Grand Central Studios London
Agency Producer: Christian Lobo
Sound Engineer: Ben Leeves
Voice Actor: Alex Gildea & Peter McDonald

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Aerial Awards