Russell Schaller, executive creative director at Cheil London chose this ad because…
…It features some great casting – the voice really grabbed and drew me in. It also sets the scene beautifully. I felt like I was listening to a story beside the fireplace. On top of this, the writing was well-crafted and tonally on point for the brand, light and witty without trying too hard to raise a smile or make the audience laugh.
The insight was sweet in terms of identifying that lovely feeling you get when you’re in control, because we’ve all experienced that little ripple of joy when we’re playing around with our new favourite app, and the ad makes the benefits clear in terms of the product and improved customer experience.
And it concludes with a nice closer in the way that the ‘Who’s a clever boy, eh?’ remark ties back effortlessly to the ‘dreaming dogs’ line.
Client/Brand: Royal Bank of Scotland
Creative Team and Creative Directors: Phil Evans and Troy Farnworth
Agency Producer: Fraser Hunter
Facility House: Finiflex
Sound Engineer: John Vick
Voice Actor: Sam Heughan