Previous Winners

Judges comments:

Ana Balarin Executive creative director, Mother

My favourite ad from the shortlist was “Money” for KFC. A nice little song about a couple who cannot agree on how to spend their savings except, of course, on a bucket of chicken. The music is well crafted, with authentic nods to the brand’s US heritage. The voice is warm and easy on the ear, while carefully written lyrics hold your attention throughout. It could have been perfect had it not played into gender stereotypes but I will let it pass since, out of the bunch, it was the only spot I felt compelled to play twice.

Ad Credits:

Client KFC
Agency Bartle Bogle Hegarty London
Creatives Jack Smedley and George Hackforth-Jones
Producer Sarah Finnigan-Walsh
Composer Joe Wilkinson
Singer Mac McDonald
Facilities house String and Tins
Engineer Joe Wilkinson

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Aerial Awards