Flash 'Colouring Book'
Judge: Nick Hastings co-founder and creative director, Krow
The Flash ad, “Colouring book”, is sung to Queen’s Flash Gordon theme. “Flash! A-aaah! Cleans up the impossible!” For Flash himself, it’s a bit of a demotion from being “saviour of the universe”, but the idea is fun, brilliantly branded, and we are mercifully spared the “voice of God” at the end. Good stuff. A second Flash ad from the same series, also shortlisted this month, features a wife stressing because she has to clean up a greasy mess hubby has made doing his fry-up. Next time, missus, get him to do it himself – but don’t tell him about Flash, so it’s really difficult. Read more here.
Agency: Leo Burnett
Creative team: Matt Collier, Wayne Robinson
Creative director: Charlie Martin
Producers: Serena Schellenberg, Adam Furman
Post-production: Wave Studios
Engineer: Ed Downham