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Judges comments:

“‘Yellow’ is one of the charming spots in IKEA’s A-Zzz of sleep radio campaign, little tips from the Swedish megastore to help you get a better night’s sleep. And they are genuine, useful, interesting tips too. Not a thinly veiled segue to talk about a load of products. After all, you know what IKEA sell. You just need to be reminded that they truly care about your getting a good night’s noz. ‘Yellow’ took the top position of the campaign simply because I couldn’t resist the line ‘remember, a magazine is simply a paper version of the internet’. This is a well written campaign, lifted further by good production.” – Emma de la Fosse, OgilvyOne

Ad Credits:

Client/Brand: IKEA
Title: Yellow
Agency: Mother London
Creative Team: Mother
Producer: Chris Lynd
Facility House: 750
Sound Engineer: Sam Robson
Voice Artist: Rickard Wolff

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Aerial Awards