Previous Winners

Judge: Yan Elliott Executive creative director, The&Partnership London

I chose this ad because…

It sounded like a nagging child, but it was an adult voice. That intrigued me. I had no clue what it was about until the end. That kept me interested. And then the idea, born out of the insight that there is a voice in your head coercing you into things you shouldn’t do, is a truth. So I believed it.

Finally, it had a good ending; a dark twist that created impact.

That’s important because, in this type of script, you want to leave the listener with something to remember. This ending had menace and was a tad haunting, which will keep you thinking about it for a while. That’s exactly what you want when the station is playing the next track – very likely to be an Ed Sheeran number, so who knows? You may have done some people a favour. Good work.

Ad Credits:

Client BeGambleAware
Agency 18 Feet&Rising
Creative Toby Roberts
Creative team Daisy Bard, Orla O’Connor
Executive creative director Will Thacker
Producer Lew O’Brien
Senior account manager Emma French
Recording studio Factory
Sound engineer Dan Beckwith

Aerial Awards